The simplest Mailchimp alternative.

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Looking for a Mailchimp alternative?

If you are looking for a comprehensive email marketing tool, Mailchimp is a great candidate. It’s broad range of features and integrations is impressive. But if you are looking for a simple email marketing tool to send and automate email campaigns, newsletters or outreach, definitely read on. We have designed this page to help you make a clear decision and explore insights into why Up is the simplest – and most affordable – Mailchimp alternative, powered by Amazon SES.

Email templates and campaigns

Reports and analytics


Bounce & unsubscribe handling

Powered by Amazon SES

Unlimited contacts

Does not charge for unsubscribed contacts

Monthly pricing for 100K subscribers



Up is the best Mailchimp alternative if you…

Don’t want pricing based on number of contacts

Mailchimp will keep upgrading your plan based on the number of subscribers you have. Up has no surprises. You sign up and have immediate access to unlimited contacts.

Need a simple solution for email sending, 100x cheaper

Up has a simple value proposition: send emails and email sequences in volume, at a fair price. We offer just the amount of features you need to successfully manage and communicate with contacts, reach new customers and engage your customer base.

Mailchimp is best if you…

Need advanced features and don’t mind paying for them

Mailchimp has expanded their features list quite a lot over the last decades. You may not find some of these features in Up, such as integrations or transactional emails so, if you need those, Up is not the best Mailchimp alternative for you.

Why Up is the best Mailchimp alternative for Amazon SES users.

Send newsletters 100x cheaper

Up sends emails, at scale, via Amazon SES. Avoid s expensive and there are limited use cases.

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Personalize emails at scale

Whether it’s prospecting or sending newsletters, increase your reply rates by communicating with every prospect on a 1-on-1 level.

Automate follow-ups

Launch powerful email sequences, send follow-ups that don’t feel generic, and open more opportunities for your business, or unlock engagement with product updates, company newsletters or any other email campaign at scale.

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Set campaigns on autopilot

Put drip campaigns, customer onboarding and automated welcome series on autopilot.

Customize fields every step of the way

Create custom fields to store more than just a name. Store more information about your subscribers, and use different lists for segmentation.

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Measure your results

Keep track of open, click and bounce rates with powerful campaign reporting.

Bounce, complaint & unsubscribe handling

Keep your lists clean with low bounce and spam rates. Up will automatically manage unsubscribe, bounce in real-time. There is no need for manual campaign cleanups after you press send.

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Explore even more features

List management

Manage and segment lists & subscribers easily with Up. Mass import, export and delete subscribers.

Get started using Up today.

Send emails 100x cheaper using Up and Amazon SES.

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