Privacy Policy.

Last updated: August 4th 2021

Mitus Trading Ltd (“Up”, “us”, “we”, or “our”) is a Company incorporated in England and Wales. We operate the website and its associated domain (together, the “Site”), as well as the information, software or services available through the Site (collectively, “Services”).

This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use the Services. We will not use or share your information with anyone except as described in this Privacy Policy.

We use your Personal Information for providing and improving the Services. By using the Services, you agree to the collection and use of information in accordance with this Policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

We are committed to protecting our customers’ data and have developed processes, technologies and policies that enhance our data security. Read more about our GDPR compliance status here.

Information Collection

We may collect and process the following data about you:

1. Personally identifiable information, or “Personal Data”.

This is the type of information that can be used to contact or identify you. We only collect data that you share with us and we do this to improve the services we offer you. Providing your Personal Data to us is your choice. If you choose not to provide us with certain Personal Data, you may not be able to take advantage of certain features of our Site and Services. This data includes email address, first name, last name, job title, and telephone number.

2. General Information.

We use third-party services such as Google Analytics that collect, monitor, and analyze some types of information in order to increase our Service’s functionality, including your computer’s Internet Protocol (“IP”) address, browser type, browser version or specific pages accessed during your visits to our website. These third-party service providers have their own privacy policies addressing how they use such information. We may also parse email addresses to third-party email verification tools in order to verify your recipient email addresses.

We do not store your credit card information. If you purchase the Service, your credit card information is processed and stored by Stripe (

Cookies & Other Online Identification Tools

Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive.
We use Cookies to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

The Site includes Social Media Features, such as the Facebook share button. These Features may collect your IP address, which page you are visiting on the Site, and may set a cookie to enable the Feature to function properly. Social Media Features are hosted by a third party. Your interactions with these Features are governed by the privacy policy of the company providing it.

Information Use

We must have permission and collect some data so that we can provide Services according to our users’ preferences. We use information held about you for the following purposes:

  • to provide you with information or services that you request from us, including responding to any requests for assistance with the service;
  • to send you updates about our Services and notify you about any changes to them;
  • to help optimize and develop our service, for example through statistical analysis and research on your use of our service;

Information Sharing

We will not disclose your Personal Data except for:

  1. Fulfillment of Services. We may retain other companies and individuals to perform functions consistent with our Privacy Policy on our behalf. Examples include data analysis firms, payment services firms, and email service providers. Such parties may be provided with access to Personal Data needed to perform their functions, but may not use such information for any other purpose.
  2. Compliance with Law and Fraud Protection. We may disclose any information, in our sole discretion and without your prior permission, to comply with any applicable law such as to comply with a subpoena, regulation, binding orders, or a data protection agency, legal process, or governmental request.
  3. Acquisitions. In the event that we sell or buy any business or assets, the prospective seller or buyer of such business or asset, or if Up or substantially all of its assets are acquired by a third party, to the relevant third party.
  4. Analytics. Analytics providers that assist us in the improvement and optimization of our website.

Your contacts list

Your contact lists are stored in the United States, on the secure servers of Amazon Web Services (“AWS”). They are also available to our email service providers (“ESPs”). ESPs will only have access to your lists when you are sending an email. We don’t, under any circumstances, sell or share your contact lists with anyone else. If someone on your contact list complains or contacts us, only then will we respond to that person. Only you, our authorized employees, and our ESPs have access to view your contact lists.

We may also monitor those events for the purposes of administering our service (including checking for any abuse of our service) and research patterns and trends in the use of our service. We will never use any Contact data for the purposes of that administration or generating that research. It will always be conducted on an aggregated and anonymized dataset, which does not identify any individual Contact.

We’ll only ever use and disclose the information in your contact lists for the reasons listed in this section or in the section entitled ‘Information Sharing’ above.

We may conduct an analysis on your use of the service and the results generated by your emails sent by means of the service. This analysis is conducted solely on an aggregated and anonymized basis.

Information Protection

All information you provide to us is stored on our secure AWS servers. Any payment transactions will be carried out by Stripe over encrypted connections using SSL technology.

We take security very seriously, and ‘privacy by design’ is baked into our engineering and product development principles but, as with any online service, despite our use of leading security tools and techniques, the personal data we hold about you can never be 100% immune from unauthorized access.

Business Transaction

If Up is involved in a merger, acquisition, or asset sale, your Personal Information may be transferred. We will provide notice before your Personal Information is transferred and becomes subject to a different Privacy Policy.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. If you have any questions about security on our Site, you can contact us by submitting a request to

International Transfer

Our servers are located and our central database is operated in the United States. If you are outside the United States when you visit the Site or use the Services, please be aware that your information, including Personal Information, may be transferred to — and maintained on — the United States. By using visiting the Site and using the Services, you consent to your information being transferred to our facilities in the United States and to the facilities of those third parties with whom we share it as described in this Privacy Policy. Please be aware that the data protection laws in the United States may differ than those from your jurisdiction.

Links to other sites

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Access Requests

As our customer, you can exercise your data subject rights to correct, modify or delete the Personal Data about you that Up holds. If you would like to access, rectify or delete your Personal Data, please send a request to with the following information:

  • Your full name;
  • Your email address;
  • What you would like to request (a copy of your Personal Data, to amend your Personal Data or to permanently delete your Personal Data).

In case of submissions to delete Personal Data, we will retain your information for as long as your account is active or as needed to provide you services.

Changes to this Privacy Policy

We may occasionally update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and revise the “Last update” date at the top of this web page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Site or Services after the posting of the modified Privacy Policy constitutes your agreement to abide and be bound by it. If you object to any modification, your sole recourse is to stop using the Site and Services.

You can also read everything about our terms.

Contact Us

If you have any questions about this Privacy Policy, please contact us at